Have you ever seen a marketing report? They are not only boring, they can be highly inaccurate. Yet corporate America continues to spend millions of dollars on them.

People want relationships which are more than transactional. Relationships are built on trust. Remember those market reports from above? Agencies even query consumers about which brands they trust. Again, costing millions of dollars that could be used to improve products.

There is one true source that cannot let us down. It talks about trust and incudes pieces on how to market effectively. I’m talking about the Bible. The Bible shows us that time and time again we can trust God. He tells us to be fair and equitable in dealing with others. Your reputation spread by word of mouth is the best marketing tool available. Your reputation is built by being trustworthy, treating people fairly.

Spend time with people. Strengthen your relationships. Stay in touch. You can read the marketing reports later…